Dec 1, 2019

One Sharper Image Catalog Too Many Two

One Sharper Image Catalog Too Many Two, By The Numbers, I.

Intro.

The Holiday 2019 Sharper Image Catalog (Mark I, as I assume two more are in the pipeline for delivery), has 76 pages, including the covers.

Counting the cover as "page 1" is non-intuitive to me and I expected I'd have to jigger all the page counts by 1, but no! The catalog experts at S.I. officially count the inside of the cover as "page 2," so the front must be "page 1." Helpful but weird. (We could go with clever wordplay here -- "like the items in the catalog!" -- but that might be giving these products too much credit.)

I. What've we got?

I counted the number of products offered, on each page. I had to make a significant number of judgment calls regarding "countable" products, though. Slippers with two SKUs (Mens and Women's) for the same price? That only counts as 1. The extra SKU in the photo-printer offerings, for replacement ink & paper? That doesn't count.

Contrast: One of the air filter systems has a second SKU, despite the fact that there's only one item in the photograph. The other product is a mini version, priced $200 less than the one pictured. That counts as a whole different product. Similarly, the custom bobblehead that costs $X? There's a second SKU for a double-bobblehead that costs $2X. Different product. It counts.

There's a lot of these in both directions; my (very) raw notes, here.

In attractive automatically-created Excel chart format? Here:

a chart

What's the takeaway from this critical data journalism?

Uhmmmm.

Stay tuned for One Sharper Image Catalog Too Many Two, By The Numbers, II. and One Sharper Image Catalog Too Many Two, By The Numbers, III.